EXPERIMEDIA has published a report that presents the results of a new multi‐disciplinary collaborative approach to product and service innovation that brings together users, technology and live events in a series of experiments conducted in real world settings. Through experimentation EXPERIMEDIA explored a broad range of technical, societal and economic challenges faced by technology providers each aiming tocreate and exploit new multimedia value chains in markets such as leisure and tourism, cultural and heritage, and sports science and training. The experiments highlight the features of multimedia systems and the future opportunities for companies, as the Internet continues to transition towards the increasingly connected world of Internet of Things and Big Data. We know that putting user values at the heart of design decisions and evaluation is the key to success, and that long term benefits to providers of technology, services and content must derive from enhanced user experience. Engaging users in real‐world settings to co‐design and assess how technology can be used is now more important than just testing how technology will be operated.
You can get the full report here